Coca-Cola Puts Secret Formula on Display
US soft drinks company Coca-Cola is for the first time putting the secret formula for its signature beverage on 'display'. But visitors to to a new exhibit at the World of Coca-Cola museum in Atlanta, Georgia shouldn't expect to learn too much -- the museum will only be showing the metal box that houses the recipe.
The box, which until recently had not left a vault in an Atlanta bank since 1925, has been transferred to the museum in the southern US city, which is also home to the company's headquarters.
"This is a special day in Coca-Cola history, and the perfect culmination to our 125th anniversary celebrations this year," chief executive Muhtar Kent said in a statement Thursday.
Coca-Cola "has always gone to great lengths to protect it and now by safeguarding it at the World of Coca-Cola, we can share its legendary legacy with people around the world," added Phil Mooney, director of archives.
Coca-Cola was created in 1886 by Atlanta pharmacist John S. Pemberton. The formula for the drink was a closely guarded secret, only known by a few people and never written down.
But in 1919, in order to secure a bank loan, then owner of The Coca-Cola Company Ernest Woodruff provided the written formula as collateral. It was placed in a New York bank vault until the loan was paid off in 1925.